This is Peloton

Peloton's Holiday Campaign of 2023 for its international markets (UK, AUS, DE) is an introduction to all things Peloton. Anchoring Peloton at the heart of our members (and future members) gloriously chaotic lives.

Creative/Art direction for Peloton’s first international Holiday campaign FY23. From conception, vis-id to roll-out: 360 campaign for UK, DE, AUS across multiple channels, delivering close to a thousand assets. Overseeing a jam packed 2-day shoot with 3 different teams and objectives across TVC, social and photography. Managing a team of designers and editors.

Roles: Creative / Art director / Designer
Client: Peloton
Agency: Iconoclast
Director: I am here
Social shooter: Savannah Setten
Photographer: Seb Barros
Post-production: Creative Outpost

Above the line localised TVC spots across the 3 international markets. Brand generic and promo versions as well as DRTV.
Below the line assets to educate all things Peloton via 9 topics in all international markets. Each individual topic had many different touch-points varying from paid 30sec films to CRM to OOH.
Below the line assets with the aim to convert warm leads via 6 different topics for all international markets. Each individual topic had many different touch-points varying from paid 30sec films to CRM to OOH.
Below the line promo assets across Black Friday, Cyber Monday and New Year for all 3 international markets. Each promo had many different touch-points varying from paid 30sec films to CRM to OOH.

UK TVC 30”

UK OLV Social 30”

Education
Other versions made (UK, AUS, DE / 16:9, 9:16, 4:5 / 30”, 15”, 6”).

Education
Other versions made (UK, AUS, DE / 16:9, 9:16, 4:5 / 30”, 15”, 6”).

UK OLV Social 30”

UK OLV Social 15”

Performance
Other versions made (UK, AUS, DE / 16:9, 9:16, 4:5 / 30”, 15”, 6”).

Klopp's partnership with Peloton. TVC created originally for DE market to sit under the umbrella of "This is Peloton". It performed so well we worked with the talented Guy Mowbray to narrate the film in English.